Comments on: Zain – Not Really

By: david darlington djan

david darlington djan — Mon, 24 Nov 2008 14:05:05 +0000

i like this building

By: Marzouq

Marzouq — Thu, 25 Oct 2007 20:29:25 +0000

shaih: With the kind of money they are making, how could they not have a good marketing team!

Conavar: You have a point there, but you should realize their margins in so many countries is huge. The Kuwait operations on its own funded all the acquisition of all these other service providers, that should tell you something!

Shaih: You right in the idea that it did have an impact, be it good or bad. In the marketing sense its getting people talking but they may not be happy about it really.

Damon Dash: I know A LOT of people that switched back to MTC from Wataniya because of infalted bills and lots of mistakes so I don’t think it would be an improvment over what they currently have.

By: Damon Dash

Damon Dash — Thu, 25 Oct 2007 00:07:50 +0000

trust me nobody is listening to you said up there , just switch to wataniya and you will be better off , still you wont be the happiest person in the world but at least you will get 1- accurate and truthful bill 2- better network and service 3- a lot better customer service

trust me i mad the switch years ago and saved a lot and had better service – never looked back

make the switch.

By: shaih.

shaih. — Wed, 24 Oct 2007 21:29:44 +0000

That was helpful, didn’t realize they were hitting rock bottom. However, I was mostly looking at it from another angle. Negative or positive reactions aside, the company received publicity. Everyone’s talking. Still are. I am a marketing student, I was mostly looking at it from that angle and it was refreshing to see ads that don’t spell anything out to the public as if we were toddlers. Many of my professors were frustrated at the state of our commercial and marketing programs. They kept stressing that our ads were all unimaginative and very straightforward. They shouldn’t need to tell their potential targets to buy the product, the customer should infer on his own.
I am actually the only one from my friends who enjoys the Zain ads, regardless of their lousy service…

By: Conavar

Conavar — Wed, 24 Oct 2007 11:26:56 +0000

Actually they dont have a hell of a marketing team. They spent between 2 and 3 million Kd on this marketing campaign switching from MTC to Zain and from most of the feedback its been a complete failure.

The reason they choose this name was they had it checked for languages across the world and it doesnt have any negative meanings in other countries .

The logo as most stated and agree is ugly , the black green purple combination is a tasteless disaster imo. If you noticed they where so bad that they sometimes had in the same newspaper, on the very same issue that crappy teaser add that only shows part of the logo, and another add with the full logo.

The funny thing is that there best customer response from changing to Zain ( before they did) came from the Sudan and important area for MTC , and as soon as they go and change things around the Sudanese government sells off a third mobile license and moves all government employees accounts to third license( a real slap in there face), and a major blow to there Sudan operation.

By: shaih.

shaih. — Tue, 23 Oct 2007 14:46:53 +0000

Though you have to admit, regardless of their lousy service, they do have one hell of a marketing team.

By: Marzouq

Marzouq — Tue, 23 Oct 2007 06:37:01 +0000

For everyone to be this pissed at MTC/Zain they must be doing something wrong… very wrong. And they need to fix it, they are making so much money but not fixing the issues within the company. Thanks for providing more information people, and it seems they will be moving to Bahrain soon.

By: Shaymaa

Shaymaa — Mon, 22 Oct 2007 20:34:55 +0000

@EniGma, yea, I heard about them moving their HQ to Bahrain, trust me, their service only gets worse down here!

By: Biohazard

Biohazard — Mon, 22 Oct 2007 15:51:07 +0000

“9ali7, you want to come up with the new MTC name?”

“Zain..”

“AMAZING! BRAVO!”

“but..”

“PROMOTION TO MARKETING MANAGER!”

“oh fuck it! I’d like to thank my parents for supporting me……”

By: Carlsb3rg

Carlsb3rg — Mon, 22 Oct 2007 15:23:05 +0000

The reason MTC changed their name because in some countries the term “mobile telecommunications” is not allowed to be used in a brand name, and since MTC is expanding, they had to change the name. As for why they chose Zain, only the dumbass who suggested the name and the dumbass who approved the name know.