Starbucks Marketing

I think we would all agree that there is Starbucks in every corner in Kuwait, to say that Kuwait’s market is saturated is an understatement. But I will admit that I do like Starbucks, depending on my mood I like to have either a Mocha Frappachino or Raspberry Frappachino. A lot of people go in and out of Starbucks at different times, I tend to go every blue moon during the day, I never visit during the night. Well it seems that Al Shaya’a are paying very close attention to their sales, sales at night seems to be dropping based on the marketing scheme they currently have. On my last receipt I got stamp stating I will receive a 25% discount from my next purchase after 7:00pm, and I think that is genius on their end. It seems they are paying very close attention to their trends and how things move with them. One thing I still don’t understand is why they don’t allow tips, sometimes I do want to tip them, but there is no tip jar and they don’t accept it as if they are afraid of the tip or who might see.

A guy who is just trying to enjoy life!

10 Comments

  1. maybe they follow the japanese school of thought where they don’t wanna get tipped for their job :D

  2. madonps

    That offer is also available in the US since 2 years… Only thing lieft is reducing their prices ;p

  3. meh

    People mostly drink coffee in the morning DUH!

    It’s like McDonald’s trying to sell their breakfast meal at night.

  4. I start many mornings at my local one and I LOVE IT. Wish them (via Al Shaya’) more and more success.

  5. 3azeez

    eh? where is the genius in that? resturants happy hour is between lunch and dinner and now starbuck is going to be after 7 pm. big deal..

  6. asq

    they should be the ones tipping us with those ridiculous prices

  7. f7ee7eely

    Yes there is a starbucks in every corner of Kuwait as is in the States….I recall few years ago that Starbuck’s policy was to open up a branch on every block in the States in order to eliminate competition — actually a spokesperson at Starbucks was quoted saying that they dont mind losing business in terms of sales in any given branch over losing business to a competitor…and it worked — they are in a league of their own…

Comments are closed.