Abu Dhabi – Rebranded

It seems that all you hear about these days is Abu Dhabi, Dubai has reached the peak of its fame even though it is still developing. I think AbuDhabi has learned from the mistakes of Dubai and other cities, they have taken the best of all different cities and countries and applying it to themselves. You see more and more advertising for Abu Dhabi through out the world but it is being done smoothly and with class. Dubai being the loud guy in the room, and Abu Dhabi is the suave and cool guy in the corner.

They have enticed F1 to come to Abu Dhabi, and the opening Ferrari Park soon. They are even developing the airport to be another central long haul hub in the region and aggressively promoting Etihad as the elite airlines of the region. Several major projects taking place in different areas such as the Arts in the form of the Ferrari Museum, as well as talk of an Abu Dhabi Louvre. They are taking their time and picking the best of the crop of all that they want, they have been quiet for a decade and now they are coming out

From rebranding to choosing the different color pallete to go with the Abu Dhabi brand, and then the font to match the new design. Its amazing work and I like how they have incorporated it all together and complements each other.

I enjoyed the quote below especially the “lunacy” part

Abu Dhabi is the capital of the United Arab Emirates (UAE). However you may be more familiar with the world’s-tallest-tower-building, 7-star-hotel-opening, artificial-islands-in-the shape-of-a-world-map-making, or palm-creating lunacy of Dubai, the more famous of the two UAE cities.

Link: UnderConsideration



A guy who is just trying to enjoy life!

8 Comments

  1. Mohsin

    Please you are all invited to Z District home for burgers Friday night

  2. 3azeez

    “It seems that all you hear about these days is Abu Dhabi, Dubai has reached the peak of its fame even though it is still developing. I think AbuDhabi has learned from the mistakes of Dubai and other cities, they have taken the best of all different cities and countries and applying it to themselves.”

    What happened is Mohammand Bin Rashid is now offering his services to the Abu Dhabi rulers helping transforming the city to something different. I believe this was an exchange to the loan he got from AD earlier this year and for being crown prince of UAE.

    Either ways, whats going on in AD is really good and it is the new promised land in the gulf. I heard of many skilled Kuwaitis are moving to work there.

  3. they’ve been doing that for a while, which i find extremely ironic, seeing that it comes at the time of the financial crisis which is hitting the world so hard. They’re losing so much money on this Abu Dhabi project, yet, they keep going. Do they have bad accountants? no. are they up to something big? Yes.

    am taking a wild guess and saying, abu dhabi wants to be the new moscow, they want to attract the cream of the crop, the multi billionaires.

    Ive also heard of a great rivalry between Abu Dhabi and Dubai, people from the former frown upon people from the latter due to their westernization.

  4. 3azeez,, i believe that Abu Dhabi ruler can get any services by him self. remember that it is where all the money is.

    Abu Dhabi is my favorite place
    i go there almost every month

  5. i like abu dhabi over dubai.. i guess dubai was better back in the 80’s

  6. 3azeez

    @vampire, AD is like Kuwait… plenty of money but lack of vision and proper management. Mohammad Bin Rashid team however did well in Dubai and now they are doing the same in AD I believe.

  7. They’re doing amazing things according to a well thought-out plan. I’m not sure why we need to compare them to Dubai… They have Oil/Gas and their business model is completely different. I agree some lessons were learnt but they’re not heading in the same direction at all. Dubai was more a logistical hub: Jebel Ali etc. Abu Dhabi on the other hand are targeting culture a their main ‘industry’ after oil of course.

    I wonder what scraps will be left for us (to differentiate ourselves in the Gulf) when we finally get our act together?

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