Companies & Social Media In Kuwait

Over the last year and half a lot of companies and specifically telecom companies have gotten heavily into all types of social media. They are active on blogs, in events, facebook, and twitter and other platforms that they can expand on. A few have even hired services from The Marketing Heaven to boost their social signals online using legal methods. I’m honestly proud that these companies see the value of social media in Kuwait and its strength, we are ahead in the region on this aspect and we keep moving forward which is a good thing.

It feels like more companies are taking social responsibility and they are giving people more direct access to them and it helps resolve issues. Also it does expose them to more criticism which most companies don’t like, and there are those who don’t care at all. Now a lot of companies, especially the Telecom companies have been sponsoring blogs which is a good step, it supports the community and it gives them an air of legitimacy. But then also brought another creature to evolve which are the Blogs For Cash movement, they make blogs just to sell off ad space and make money, and usually they don’t last too long or their content is crap but still they keep popping up.

Now Telcos are getting more and more involved with lots of events, I keep seeing people post about them and I do get invited but 99% of the time I don’t have time to go and other 1% I would rather do other things. They are handing out iPhones like they are candy and pretty much the next hot item, which is great and good for people to review and experience their service. But recently a lot of these gifts and sponsorship come with strings, string that I for one would never accept. At this point they tell you can talk about their competitor, you can’t attend their events, and you can’t really bad mouth their products. When the money comes with strings such as those I wouldn’t want it no matter how much they are offering. Whats funny is that recently I have noticed blogs which are Team Zain, or Team Wataniya, or Team Viva some keep trying to buy out the other. In reality it isn’t a bad thing but when they interfere with the content to this degree its unacceptable and its a very bad path they are choosing, some still don’t apply it but some companies are. At the end it is the choice of the blog to make the decision of which sponsor they would like on board.

A guy who is just trying to enjoy life!


  1. 100% correct….

    I am just writing a post right now about blogging….You talked about the companies..I will be talking about the blogging part :P

  2. I’m going to build on both Marzouq’s post and @His’ comments. I think that there are a few quality blogs out there, ones that deserve advertising and recognition. There are some that I have read that are pure BS, and yet, they manage to bring in approximately KD500 worth of ads a month. Obviously, more power to them for being able to pull that off, but how does that make sense?

    I have refrained from taking advertising at this point (although I have been approached numerous times) simply because I feel like in order for me to accept any form of financial support, it needs to make sense for my blog and for the company supporting my site. I guess, I’m kind of naive for thinking that way. Should I just take the money and run? No.

    What I’m trying to say is that because of the Telecom industry’s rush to advertise on every blog out there, we have seen a boom of some really crappy blogs. Ones that truly do not deserve anyone’s time of day. The quality of writing is absolute rubbish and you can just tell that these so-called-bloggers are in it for the “wham bam thank you maam” factor. It’s a quick buck / dinar for anyone that can set one up and talk about their last burger experience, or visit an event. It’s the same formula, time and time again.

    Where does that leave the credibility of some of these blogs? In the gutter, right where they belong. Let’s hope the strong survive through readership support, while the others disappear sooner than later.

    Thanks for reading…

  3. @His – Very cool! Yeah its just sad the way something progress when progress is made!

  4. elwehbi – Agreed 100% with what you said! Thats as blunt as you can get without naming names! Its true there are alot of trash out there to the point its gotten ridiculous because of the telelcom rush, hopefully the good one will hold out through and rubbish will fall sooner rather then later!

  5. Well said Zouk! And I agree with it 100%

    @Elwehbi, Oh my god I express the same sentiments and feelings that you mentioned, I’ve been approached for advertising but I do not feel that at this moment it is justifiable to take them on unless there is literally no strings attached. Until then I will remain ad-free until I am too broke to survive and need some extra $$ :P

  6. @Jacqui – Very well said, thats the thing I don’t want any strings so I just don’t advertise, I don’t want to feel obliged to go to a event, I want to go of my own accord, I want to visit places because I want to not because I feel like I have to!

  7. “At this point they tell you can talk about their competitor” – can’t*

    Totally with you on this one. What most corporates don’t understand is blogs offer ad space as is. To advertise whatever service/product you have. Not to force you to not go to an event or post about them on a weekly basis. A blog is supposed to personal and honest.

  8. Good article Z,
    The only reason I accepted adverts is that there were no stings attached. But I heard rumors that telcos are changing their contacts during renewals. If that is true then I would simply wont renew my contract. I don’t see them telling newspapers not to write about another company or tell a magazine not to write about competitor’s event?

  9. @elwehbi –

    @Jacqui: lol Good for you!

    @Kuwaitiful – Lol! Thanks for the fix, told you spell check and thats it, I rarely reread what I post to check for mistakes! This is a concept it seems they are missing, they don’t understand that its a personal space not the whole thing is meant for advertising!

    @N – Very true, Newspapers sell to whoever is willing to pay and they cover everything, it seems they do love blogs but they still don’t know how to treat them or approach, or they get the ones that just want to consume and nothing else really! If they go down the road of “strings attached” advertising its going to be a very sad day!

  10. Staying ad-free for as long as I can. The whole point of startinga blog these days is to be independent of social media advertising. mine is a little older than fb and twitter :)

  11. @BuYousef – Hahaha! Very true! U still stuck to it which is the way to go!

  12. I’m tired of talking about this man! What’s funny is that people who agree on this issue have double standard .. like WTF? Bel q80 “Lik 3ain ba3ad et7achha!” :p

  13. @Q80 In Denver – Very true! Its ridiculous! But the companies keep eating them up even when they have crappy material and these blogs agree to the terms! Do we stand alone? Now thats the question

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