Coca-Cola Set of Three: Film, Music, & Sports From Assouline

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For over a century Coca-Cola has been a touchstone of modern culture and a global icon. First sipped at an Atlanta soda fountain, the beverage has become an instantly recognizable symbol around the world, woven into people’s lives and memories. This newest addition to Assouline’s best-selling Memoire collection, Coca-Cola: Film, Music, Sports celebrates the iconic brand’s broad-reaching influence in the domains of film, music, and athletics. With imagery of some of these industries’ most revered names, and forewords penned by Ridley Scott, Quincy Jones, and LeBron James, these volumes explore the beverage’s prominence in some of the greatest films of all time, its inspiration for legendary musicians of all genres, and its motivational support of athletes from the Olympics to professional sports. This limited-edition set in a unique sculpted ice slipcase is a must-have accessory not only for collectors of Coca-Cola memorabilia but also for lovers of American culture everywhere.

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Assouline is an interesting publication, they make unique books on subjects ranging from art, food, sport, marketing, history, brands, and people. Their books are always high quality with beautifully done pictures, a different perspective on a subject with lots of amazing pictures. Their books are always hardback and sometimes only a limited edition of books are made, and in this case I love the quality of their books. I don’t always buy their books right away because they are very big and heavy, not something you can carry around with you but it also depends on this subject. This book is about the influence of Coke in Sports, Film, and Music and I love all three subjects and Coke has always been one of my favorite brands. I have one Coke Assouline book and it is filled with all their old advertising and other pieces of work from Coca Cola, and I preordered this piece from Assouline as soon as I saw it.

Price: $550
Link: Assouline

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Lamborghini Gallardo 570-4 Super Trofeo Stradale

Looking rather fetching in its flawless coat of Rosso Mars paint, which the automaker proudly claims recognizes Italy’s famous red racing cars, this latest version of Lambo’s V10-powered supercar is based on the LP570-4 Blancpain Edition that was unveiled at last year’s Paris Motor Show. That means it weighs 2,954 pounds and makes good use of its 570 horsepower to hit 0-62 miles per hour in 3.4 seconds. That massive rear spoiler is manually adjustable to help keep the wheels on the ground, and both it and the car’s hood are crafted from carbon fiber. Lamborghini will happily plaster the interior with carbon goodness in place of the standard black and red motif, surely for an extra charge.

Now Lamborghini have done it again making one very sexy looking machine with the Super Trofeo Stradale Gallardo. Only 150 of these special Gallardos are earmarked for production, in either the aforementioned red hue or, optionally, in Grigio Telesto or Bianco Monocerus. They keep improving these lovely machines and with that massive rear spoiler I don’t know how it handle on the track but it has a sexy rear end to it.

Link: Autoblog


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