Companies & Social Media In Kuwait

Over the last year and half a lot of companies and specifically telecom companies have gotten heavily into all types of social media. They are active on blogs, in events, facebook, and twitter and other platforms that they can expand on. I’m honestly proud that these companies see the value of social media in Kuwait and its strength, we are ahead in the region on this aspect and we keep moving forward which is a good thing.

It feels like more companies are taking social responsibility and they are giving people more direct access to them and it helps resolve issues. Also it does expose them to more criticism which most companies don’t like, and there are those who don’t care at all. Now a lot of companies, especially the Telecom companies have been sponsoring blogs which is a good step, it supports the community and it gives them an air of legitimacy. But then also brought another creature to evolve which are the Blogs For Cash movement, they make blogs just to sell off ad space and make money, and usually they don’t last too long or their content is crap but still they keep popping up.

Now Telcos are getting more and more involved with lots of events, I keep seeing people post about them and I do get invited but 99% of the time I don’t have time to go and other 1% I would rather do other things. They are handing out iPhones like they are candy and pretty much the next hot item, which is great and good for people to review and experience their service. But recently a lot of these gifts and sponsorship come with strings, string that I for one would never accept. At this point they tell you can talk about their competitor, you can’t attend their events, and you can’t really bad mouth their products. When the money comes with strings such as those I wouldn’t want it no matter how much they are offering. Whats funny is that recently I have noticed blogs which are Team Zain, or Team Wataniya, or Team Viva some keep trying to buy out the other. In reality it isn’t a bad thing but when they interfere with the content to this degree its unacceptable and its a very bad path they are choosing, some still don’t apply it but some companies are. At the end it is the choice of the blog to make the decision of which sponsor they would like on board.